Learn How Successful Podcasters Grow and Monetize Their Shows
Every week, Nathan Gwilliam interviews creators who built audiences and income from their shows. You get their stories, their secrets, and their strategies, straight from the source.

101 Podcasting Secrets to Grow, Monetize, and Scale Your Show
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Built for Podcasters Who Want Their Show to Grow
Podcasting advice is easy to find. What works is harder to come by. Each episode, Nathan sits down with a podcaster or industry expert and asks the questions that matter: what grew their audience, how they turned listeners into income, and what they wish they had known earlier. Growth strategies, monetization models, audience building, guest booking, and platform ownership are covered each week.
- Pick a niche that draws the right listeners
- Get booked on other shows and grow through guesting
- Build income through sponsors, products, and partnerships
- Own your platform instead of renting space on someone else's
Real Conversations With Podcasters Who Made It
Built by a Founder Who Has Done It
Nathan Gwilliam built and sold Adoption.com, helped scale digital media properties to 280 million monthly visitors, and spent years figuring out what it actually takes to grow an audience from scratch.
When he committed to publishing daily for a year, he built a small media company by accident. It took 30-plus tools, nearly $2,000 a month in software, and hours of daily system management just to keep it running.
That experience led to PodUp. And Podcasting Secrets became the show where he shares everything he and other successful creators have learned along the way.


The Platform Behind Platform CEO's
Platform CEO's is powered by PodUp, an all-in-one podcasting platform with 60+ integrated tools including 17 AI-powered capabilities, built over five years by Nathan Gwilliam and his team.
PodUp combines recording, editing, AI-powered content creation, website and blog generation, syndication, monetization, and analytics into one proprietary system designed to help podcasters and platform builders create, grow, and monetize owned digital assets.
Working Alongside PodAllies
Platform CEO's works alongside PodAllies, a full-service done-for-you podcast production and marketing agency and a service of PodUp.
PodAllies has surpassed 1,100 episodes produced for clients since launching in October 2023 and handles audio and video editing, website development, content syndication, blog and transcript creation, social media repurposing, and monetization for its clients.










